Creativity supports and fosters individualism. Use your unique personality to delve deeply into whatever it is you are doing—whatever it is you feel passionate about. Take whatever you feel is mundane in your life and change it up with creativity that is uniquely yours. Take a different approach.
One of my colleagues has a great imagination. She takes whatever task comes her way and works at changing it until she finds a way to make it interesting to her. It is her way of getting her head into the project. She relinquishes control by falling in line with an overall objective that is out of her control, but she strategically manages her portion using whatever information is provided and then she finds her own unique way to obtain results.
Her directive, as head of sales and marketing for her firm is to come up with innovative ways to market the company’s products. These particular products are solid movers that stay relatively consistent over time. Therefore, what has to change so that the products appear to be new and fresh is the marketing strategy. This is where her unique creative approach shines through, crucial to her success.
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